rideMST: Monterey-Salinas Transit App
UI/UX Design Case Study (Human-Computer Interaction Class, Spring 2025)
TOOLS
Figma, Adobe Illustrator
ABOUT THE PROJECT
The rideMST App is a local transit app dedicated to the Monterey-Salinas Transit System. The app is designed to solve problems that locals face daily. The goal of the app is to increase reliability, and make the local public transportation experience more fulfilling and seamless.
ROLE & PROJECT DURATION
UX Researcher, Visual Designer (3-month long project)
1: Overview
Problem: Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
Solution: rideMST is designed is to increase reliability, and make the local public transportation experience more fulfilling and seamless. Key features include: Real-time tracking, push notifications about delays and detours, mobile payment, saving and accessing routes via offline mode, safety and emergency Features, complete bus list and routes, language Preferences
2: Competitive Analysis & Market Landscape
Competitve Analysis: Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
Market Landscape: Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
3: User Interviews & Personas
Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
Interview Questions:
How do you typically plan your bus journeys? Are there resources you rely on?
What are the most important aspects for you when it comes to the bus experience?
Was there a time where you experienced difficulty with the MST system or the overall bus experience?
Personas:
How do you deal with delays and bus detours? And where do you learn about them?
Have you ever missed a bus or hopped on the wrong bus? What caused it and how did you deal with it?
If you can change one thing about the MST bus system or on public transportation apps, what would it be and why?
4: User Flows
Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
5: Information Architecture
Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
6. Visual Identity
Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
7. Wireframing
Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
8. Prototyping
Navigating the bus transit system can be daunting and challenging. From unreliable schedules, unexpected detours and route changes, to the overwhelming list of different bus numbers and their corresponding destinations; many commuters face a lot of challenges daily.
