Sacramento Kings & Kings Team Store
SOFTWARE USED:
Adobe Photoshop, Adobe Illustrator, Figma
ABOUT THE PROJECT
As a Visual Design Intern during the summer for the Sacramento Kings, I assisted the Creative Services Team in creating digital assets and design production needs for Kings Team Store channels as well as in Kings Team Store product photoshoots. Additionally, I also collaborated and executed creative briefs from the Retail Marketing team, delivering design solutions that aligned with brand guidelines and campaign goals.
Kings Team Store Email Components & Responsive Design System
I was tasked to build a responsive email design system and components using Figma: which allows the Retail Marketing team to just drag and drop responsive elements like navigation bars, footers, and body copy. I was also tasked to design responsive email templates for ease and convenience. The purpose was to improve the team’s work flow, instead of manually designing every email each time.
Sacramento Kings Team Store: Templates & Marketing Materials
As a Visual Design Intern during the summer for the Sacramento Kings, I mainly assisted the Creative Services Team and Retail Marketing Team by executing creative briefs that involved with designing graphics, flyers, and marketing materials for the Kings Team store channels such as the official team store website, instagram account, and in-store materials needed.
As for our Capstone project, me and 2 other interns were tasked to come for a holiday game night campaign which includes designing a cohesive design system across multiple channels like email, social media, digital displays, and billboard. We include Pre-game plan in our campaign which included merch push (email, sms, socials), game-day forecast and ticket promo (email, PV), Game Day plan which included game day report (email, sms, social), and In-Arena activation which included a trivia, season ticket holder loyalty reward, themed towel give-away, and free snack reward using a coupon from KTS.
The reasoning behind choosing Nagar Kirtan night was to allow representation and honor deep Sikh roots in Northern California, Yuba City is home to one of the largest Sikh populations in the country. More importantly, it aligns with the Kings' mission and values of community, resilience, and service
Capstone Project: Nagar Kirtan Night Marketing Campaign & Materials
Kings App: Fan Challenges Page - UI Design & Illustrations
As a Visual Design Intern during the summer for the Sacramento Kings, I was tasked to update the UI layout and make the graphics for the Fan Challenges section of the Kings App. This included the Trivia Panel and Polls Panel.
The goal of the app is to enhance the user experience and gain more interactions with the fans and the community.
